Analog Weekly

by Stuart Lennon

More Analog? Yep.

I make no apologies for two reasons.

1. Bringing stock in from the United States is expensive, and if it doesn’t sell, we have to stop, which I don’t want to do.
2. It is beautiful kit.

The weekly kit is straightforward.

A wooden holder.
A box of fifty-two cards.



All the cards sit on the holder (walnut or maple), with the current one at the front. Finish the week and place it at the back or throw it away.

First, the paper details. This is the off-white version of the stock used for the daily cards. The paper is smooth and uncoated. I usually write on it in pencil—just in case I want to erase something. However, in response to a customer’s enquiry (thank you, Peter), I have been testing a Pelikan medium nib on it. I can report that the card handles the Montblanc cool grey ink perfectly.

The design. The system works in landscape, with boxes for Monday to Friday across the top 75% of the card and the weekend side by side on the lower 25%.

What should be written on it - and why? Well, whatever you want. I use it to plot the shape of my week. I write in any appointments and fill the gaps with intentions. It’s very light on detail. I might write “Nero’s”, signalling to myself where my priority for the morning lies. Appointment details live on my digital calendar; task details are in my task manager and Today cards.

Is that better than using a planner or notebook? No. Not necessarily. Most important is the practice, not the tool. I like Analog Weekly because it sits under my monitor, always visible. The fact that it’s a lovely chunk of walnut helps, too. The appeal of analogue is two-fold. The design is economical and elegant making for a useful object. The manufacture is high quality making for objects that last. The two elements in combination make for beautiful stationery, superbly presented.

I have used Analog daily for a few years, and recently added the weekly to my setup. Grab both together here.